Client: Greater Bridgeport Symphony
Challenge: Logo Redesign and Branding
The Greater Bridgeport Symphony had contacted my Publicity Methods class, asking us to handle the rollout for their five upcoming shows in the fall of 2019, as well as a logo redesign. I was tasked with the logo redesign of the project and also took up the development of branding materials. The unpublished video I created was an extra asset used to present the new logo, to which the board members were pleased.
For the new logo, the client was set on having a square icon that they felt was versatile enough for wherever they'd showcase it. I figured that since Bridgeport is a city very set in it's industrial roots, to make a stable industrial like logo.